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The "Gurus" are an exclusive combination of experts in the industry of polished and rough diamonds, special gems and jewelry.

Each one of the Gurus is an expert in their field with substantial experience in production, marketing and sales of diamonds and gems.

Diagurus was established by the founder and owner of DMC, the official diamond valuator of South Africa and Namibia governments in 2004-2014.

DMC was founded in 2002 and quickly developed into being the source of authority for all valuation of these countries' resources of rough diamonds.

In 2004, DMC has been given full government responsibility for all the rough valuations for their export and import needs. Concurrently to DMC’s proficient services for export and import purposes, the company provided expert’s testimonies for the various law authorities and the courts of these African countries.


Since 2015, DMC expanded its operations and services to Israel providing local companies valuation services of rough and polished diamonds and gems for their annual balance sheet needs and tax reports.

DMC Israel also provides appraisal services for jewelry and lose stones (diamond or gemstone) and issues a valuation documentation for any insurance, sales, inheritance or general inquiry needs.

DMC is the only Israeli company in the local diamond industry that formally performed as an official government consultant and valuator.


Diagurus is a direct extension of DMC. Utilizing its knowledge and experts, Diagurus provides an outstanding reliable service for all your needs -

  • Valuation of rough and polished diamonds and gemstones.

  • Official valuation for tax purposes.

  • Jewelry estimation.

  • Certified appraisal for insurance, sales and/or inheritance needs.

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